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The History of Adidas

The history of Adidas dates back to 1920 when its founder, Adolf Dassler, began crafting athletic shoes in his mother’s laundry room in Herzogenaurach, Germany. Initially known as the “Dassler Brothers Shoe Factory,” Adolf and his brother Rudolf worked together to create innovative footwear for athletes. Their shoes gained recognition for their quality and performance, leading to their first major breakthrough during the 1936 Olympics when American sprinter Jesse Owens won four gold medals while wearing their spikes.

Iconic Superstar Sneaker

The 1970s marked another milestone for Adidas with the release of the iconic Superstar sneaker, distinguished by its distinctive shell toe and leather upper. The design was based on the Pro Model sneaker and was often called a shell-toe or shell-top due to the added vulcanized toe for protection on the court. This iconic shell-toe is one of the most recognizable features of the Adidas Superstar silhouette.

Innovation and Collaboration

Throughout the years, Adidas continued to innovate and collaborate with athletes, designers, and celebrities. The brand expanded its reach beyond sportswear, delving into lifestyle and fashion realms. Models like Stan Smith or Superstar became some of the best-selling silhouettes ever. The brand also includes a sports branch called Adidas Performance, which focuses on athletic performance.

Adidas’ commitment to sustainability has also been a key focus, with initiatives such as the “Adidas Better Place Program” aiming to reduce environmental impact through responsible manufacturing practices and the use of recycled materials.

Today, Adidas stands as one of the world’s leading sportswear brands, known for its innovation, style, and unwavering dedication to supporting athletes’ performance. The Superstar silhouette, with its rich history and iconic design, continues to dominate the best-selling sneaker charts and has been the canvas for numerous collaborations with artists, brands, and designers.